Quick Response (QR) codes provide a whole new means of attracting and engaging potential customers.

To read a QR (or 2D) code, you will need to have a QR reader on your smart-phone (if you haven’t already got one). I suggest these ones…

For iPhone – visit http://itunes.apple.com/gb/app/qr-reader-for-iphone/id368494609?mt=8 (I find this app to be the most sensitive and easy to use)

For other platforms, visit http://get.beetagg.com with your phone’s web browser. Your phone model will be detected automatically.

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These software apps are really easy to use: you literally just point your phone’s camera at the printed code, or even at your computer screen – and voilá.

If you have configured the app, it will open your mobile browser and take you directly to the web-site.
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[image width=”400″ height=”248″]/wp-content/uploads/2012/01/How-to-scan-QR_v2.png[/image]
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[image width=”200″ height=”200″]/wp-content/uploads/2012/01/Colours_ministe_QR_code.png[/image]
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QR codes do not have to be boring black-and-white dots on the page. With a little bit of imagination and a fair bit of experimentation, they can become a true design-element – as our own demonstrates.

QR codes are not only part of Colours’ own web-site marketing, but we are also offering a QR code design service. Call us to discuss your needs and to see more examples.

Try scanning the code, at left.

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Too much emphasis can be given to the QR code itself. After all, it is merely a gateway to a web-site. The web-site landing page to which you are sent – the mini-site – should be optimized for mobile viewing. Once the visitor arrives, the mini-site should offer useful information that is perhaps not on the main web-site, or a call-to-action that will get them involved and turn them into a customer.

We hope we have made a good start building Colours’ own mini-web-site. Please let us know what you think.

FOOTNOTE: We have tested our mobile web-site, using Google’s GoMo engine – and the results were excellent – as you can see…